Marketing, Sales and Service Cluster
CIMC supports instructors and programs in the Marketing, Sales and Service career cluster by providing a variety of instructional materials, ranging from career exploration to occupational preparation. Some of our related resources are featured below. Many others are available. See the Career Clusters Resource Matrix for a more comprehensive list of products available in your cluster. To learn more, or to order any of these materials, contact our customer service department at 800.654.4502 or by e-mail, or use our online catalog.
Career Clusters Resource Matrix
Free Download
The Career Clusters Resource Matrix identifies the skill standards, curriculum, and assessments produced by our divisions (CIMC, MAVCC, and Testing) that can assist you, whether you are looking for occupational duty and task statements, in-depth curriculum content for students and teachers, competency assessments of occupational competencies—or a combination of these. Simply identify the specific pathways within the Marketing, Sales and Service cluster to locate the resources that meet your needs. Matrices for different Career Clusters can be found on our Instructional Choices page. For more information about Career Clusters, visit CareerTech's Career Clusters website.
Marketing, Sales and Service matrix (PDF file)
Defying the Odds
A Crash Course in Entrepreneurship
Free Download
Approximately 80% of all new businesses fail within the first five years. Of the 20% that do survive the first five years, 80% will fail within their second five years. Why does this happen, and how can you avoid it?
Defying the Odds is not a step-by-step primer on how to build a business. Instead, it focuses on the big picture - the skills, perspectives, and fundamentals that will improve your odds for success. Whether you are already managing your own business, or thinking about starting one, this course will help you to understand many of the very real, very tough issues in building a business.
Defying the Odds covers the following Marketing, Sales and Service pathways:
- Management and Entrepreneurship
For more information, and to download a free sample, visit our Defying the Odds page.
Online Competency Testing
Our Testing division offers online competency tests for several different careers in the Marketing, Sales and Customer Service cluster.
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Updated 03.08.07

